Image for post
Image for post
Credit: Vincent Van Zalinge (Unsplash)

YOU may, or may not, have heard the story of a badger that made international news multiple times over the last year.

No? Well, for the benefit of those of you who missed it, back in February 2020, a badger fell through the roof of a Superdrug store at a Northampton shopping centre as it hid from Storm Ciara.

Thankfully, said badger was ok but unsurprisingly, she created something of a storm as news spread across international and national media like wildfire and garnered a great deal of unexpected media coverage for both Superdrug and Grosvenor Shopping Northampton.

However, what…


Image for post
Image for post
Image taken by Kid Circus (Unsplash)

I consider myself lucky. Extremely lucky.

Why? Because I always had an idea of what I wanted to do with my life and career. I grew up loving sport — football in particular — and writing was my passion.

Granted, my career has changed a little since going off to university with aspirations of becoming the next Henry Winter. A significant reason behind that was because I found myself not wanting to be constrained by football or sport and I had a deep urge to spread my wings and my horizons.

There were a few factors that helped me take…


Image for post
Image for post

LIFE is full of big moments. Moments that stay ingrained in our minds — reminders, for better or for worse, that serve a significant purpose as we grow as humans.

As children, you learn boundaries — what you can and can’t away with as you quickly find out you’re not invincible.

You climb a tree and, embarrassingly, get stuck, you don’t do it again. You ride your bike down a stony hill, lose your balance, and fall off, cutting your leg and left looking silly, you don’t do it again. You steal your favourite chocolate bar — all to save…


Image for post
Image for post

LET me start with a question for you. Do you take your personal brand seriously enough?

I didn’t. Or at least I didn’t until recently.

Even as someone who has worked in PR for the last eight years, it wasn’t something that I had given much thought to until I joined the highly-talented team at Hallam in March.

Sure, I was active on social media. Twitter was, and still is, my go-to, I have Facebook mainly to watch funny videos of dogs and weird pranks, I had never posted on LinkedIn until earlier this year, and my Instagram also hasn’t…

Tom Bestwick

Writer. Storyteller. Interviewer. Digital PR. Content Creator. King of the Brew.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store